How Corporate Social Responsiblity (CSR) could help save money and the environment
What impact does your business have on the environment and society?
You just need to go on some company websites and you’ll read about ‘Corporate Social Responsibility’, and there are many who are reporting well on their performances.
Commitment to CSR will improve an organisations Green Credentials, its relationship and how it is being perceived with its customers, employees, suppliers, community, media, etc. Who are all the internal and external stakeholders? How accountable are they also? Who you associate yourself with is also going to have an impact, and again on your reputation. It does say a lot about who you choose to interact with! How ethical are you? How is your business contributing and working with the community? Who makes the decisions on what you buy and how you minimise waste? Are you considering the whole life-cycle…raw materials, toxic substances, packaging, usage, etc ? Are employees being made aware of the organisations green policies and practices on a regular basis?
Running a business in a more environmentally friendly way needs to be done continuously. It will have a positive impact on the triple bottom line – People, Planet and Profit.
DATE: 04/03/2011
Tripta Prashar
